International On the Wrong Track

It absolutely amazes me how people can not even see how inappropriate their products are. The International company, makers of tractors, school buses, dump trucks, and the like, are marketing a pickup truck that costs upwards of $93,000. The thing hauls 20 tons or something, and it makes the waste-of-gas-and-metal Hummer look like a Chevette.

It weighs twice as much as a Ford F-350 and is two feet taller. How is this monstrosity ever supposed to be good for the environment? "Well, they obviously mean it to be used by industry," you say.

"Wrong," I say. I read the article.

Rob Swim, International's marketing director, said the 5-passenger CXT will appeal to image-conscious contractors, roofers, landscapers and other small-business owners who can use the towing power but also want to draw attention to themselves.

"This truck is for businesses that want to make a bold statement," Swim said. "It's for business people that want to promote as much as perform."

See? It's for the IMAGE-CONSCIOUS contractors and such. So it's meant to be on the road with the rest of us.

Folks, please boycott this vehicle.