Automakers Try To Hide The Truth About Their Failure

Interesting article in the news today (I have an LA Times link, only because it's the first one I've come across among the many).

The nation's Big Three automakers have apparently gone to President Bush with complaints that the Asian Automakers are keeping their currencies artificially low in order to keep their prices low. President Bush apparently wouldn't make any promises, particularly since he's headed to Asia for an economic conference.

Apparently what the Big Three don't quite get is that the reason they're failing is that they have failed to keep up with what people really want in their cars: fuel efficiency. Gone are the days when oversized SUVs ruled the road. Now those road hogs are also seen as gas hogs, and people are rejecting these behemoths in favor of more fuel efficient compact cars, and especially hybrids.

And now, in this environment where capitalism is supposedly doing such wonders for our economy, we see some of the top employers asking the government for a handout.

Wake up, Big Three - the reason you are losing money is that you aren't providing the cars people want and you're trying to blame it on unfair trade practices. Wake up, change, and make cars people want. You can run all the truck ads you want and try to make SUVs look hip, but if it isn't cheap at the pump, people won't buy them.